The Price of Influence

Smart people get ignored every day. Not because their ideas are wrong, but because they’ve mispriced them.

Influence isn't persuasion. It's an economic exchange. For the first time, The Price of Influence examines this exchange through the lens of the people who price your iPhone, your insurance, and your mortgage, professionals who understand exactly why people say yes, and why they don’t.

Regardless of your industry, pricing and influence follow the same rules:

• Your idea is the product
• The people you need a yes from are your buyers
• To get a yes, you provide the exchange of value for your idea

Claire Wang, an international pricing expert, has spent two decades pricing the everyday purchases of your life. She's discovered how pricing methodology works far beyond finding the right number. It is the most rigorous framework for understanding what people truly value — and how to use that understanding to move your ideas forward.

The Price of Influence is for professionals who think in numbers and are ready to start winning on it.

Claire Wang has spent her career pricing the invisible — foreign exchange rates, telecoms plans, insurance policies — across three continents.

She was good at finding the right number. But had to learn the hard way how to walk into a room of senior executives and walk out with her ideas endorsed.

That gap — between a rigorous explanation and a yes — cost her more than she'd like to admit. She finally realised: great pricers have been doing this all along. They just never called it influence.

Claire works with professionals across industries to help them do what most people figure out too late: how to make their thinking land with the people who matter most.

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